Revenue by source
Combustible Products$23.79BReduced-Risk Products$16.85BCombustible Tobacco$0.00Reduced-risk Products$0.00
| Segment | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|
| Combustible Products | - | $25.53B | $24.22B | $21.87B | $22.19B | $21.57B | $22.33B | $23.22B | $23.79B |
| Reduced-Risk Products | - | $4.10B | $5.59B | $6.83B | $9.12B | $10.19B | $12.84B | $14.66B | $16.85B |
| Combustible Tobacco | $74.31B | - | - | - | - | - | - | - | - |
| Reduced-risk Products | $3.79B | - | - | - | - | - | - | - | - |
Revenue by country
European Union$17.11BEast Asia And Australia$0.00Eastern Europe Middle East And Africa$0.00Latin America And Canada$0.00GERMANY$0.00SSEA, CIS & MEA Segment$12.05BSouth And Southeast Asia$0.00INDONESIA$0.00Americas Segment$4.85BEA, AU & PMI GTR Segment$6.63BSwedish Match AB Segment$0.00Wellness and Healthcare Segment$0.00
| Segment | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|
| European Union | $28.05B | $29.77B | $27.34B | $28.30B | $29.06B | $26.56B | $27.13B | $27.58B | $12.22B | $13.10B | $14.08B | $15.82B | $15.84B | $13.60B | $15.36B | $17.11B |
| East Asia And Australia | $15.24B | $19.59B | $21.07B | $20.99B | $19.26B | $19.47B | $20.53B | $22.64B | $5.58B | $5.36B | $5.43B | $5.95B | $5.13B | $6.20B | $6.39B | - |
| Eastern Europe Middle East And Africa | $15.93B | $17.45B | $19.27B | $20.70B | $21.93B | $18.33B | $18.29B | $18.05B | $4.11B | $4.04B | $3.09B | $3.29B | $3.90B | - | - | - |
| Latin America And Canada | $8.50B | $9.54B | $9.71B | $10.04B | $9.87B | $9.55B | $9.01B | $9.84B | $3.06B | $2.21B | $1.70B | - | - | - | - | - |
| GERMANY | $7.50B | $8.10B | $7.70B | - | $8.30B | $7.20B | $7.10B | $7.20B | - | - | - | - | - | - | - | - |
| SSEA, CIS & MEA Segment | - | - | - | - | - | - | - | - | - | - | - | - | - | $10.63B | $11.26B | $12.05B |
| South And Southeast Asia | - | - | - | - | - | - | - | - | $4.66B | $5.09B | $4.40B | $4.40B | $4.40B | - | - | - |
| INDONESIA | - | - | - | - | - | $7.10B | $7.70B | $8.00B | - | - | - | - | - | - | - | - |
| Americas Segment | - | - | - | - | - | - | - | - | - | - | - | $1.84B | $1.90B | $1.94B | $4.53B | $4.85B |
| EA, AU & PMI GTR Segment | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | $6.63B |
| Swedish Match AB Segment | - | - | - | - | - | - | - | - | - | - | - | - | - | $2.50B | - | - |
| Wellness and Healthcare Segment | - | - | - | - | - | - | - | - | - | - | - | - | - | $306.00M | - | - |